top of page

6 Key Features of A Growth-Oriented Website

Establishing a website is practically a requirement for businesses in the 21st century. You need to be able to grab the attention of prospective customers online, and it’s difficult to do so if you don’t have a dedicated space on the web. Simply having a website isn’t enough, though — you need a site that’s built to facilitate your business’s growth. Consider the following six features that will help your site achieve this goal.

1. A User-Friendly Interface

The most important aspect of any website is its overall usability. If customers click onto your site and immediately feel disoriented, you’ll lose potential business. To craft a user-friendly website, you should include visible navigation links, a straightforward design, and easily accessible information about the products and services that your business offers.

2. Tools to Incentivize Conversion

Of course, the ultimate goal of your website is to turn visitors into customers — a process that’s called conversion. To achieve this, you need to have tools on your site that invite viewers to make a purchase or call your company. This may come in the form of pop-up discount offers or big buttons prompting visitors to click to begin a transaction.

3. Search Engine Optimization

According to research, 68% of people use a search engine to find a business. Having a great website won’t do you any good if prospective customers can’t find it, though. Unfortunately, this is often the case for small and mid-sized businesses. You can overcome this problem by investing in search engine optimization (SEO). When you’re investing in SEO, it’s important to focus on keywords that customers may use as well as the location they may be looking for. This will accelerate the volume of traffic coming to your site.

4. Integrated CRM Application

Your business should have a Customer Relationship Management tool to help you keep in touch with clients and manage their requests. This tool is essentially useless, though, if it isn’t integrated with your website and your Enterprise Resource Planning (ERP) system. Integrating these systems is essential because it allows you to manage all of your business’s operations — including customer communication — from a single, streamlined platform.

5. Social Media Marketing

You should also be sure to market your website on social media. Platforms such as Facebook offer a great way to connect with prospective clients, but you should ultimately be directing them back to your website. You can do this by using a Facebook ad template and creating an ad with custom fonts, photos, and colors. You can download it immediately once it’s done and upload it to Facebook.

6. Design That Improves Performance

Finally, you should invest in your site’s design to ensure that it facilitates an ideal performance. Your site’s performance can be measured by its load time and the functionality of its features. Choose graphics and formatting that help to optimize these metrics.

See Your Business Growth With the Right Website

Your website can be an incredible tool for fueling growth. This is only true, though, if you design it in a way that serves this goal. You need to develop an SEO strategy and find ways to increase the number of conversions. By optimizing your website’s performance, integrating its CRM application, and using social media for marketing, you can see your business take off like never before.

Image via Pexels

bottom of page